Oracle CX

Oracle Advertising and Customer Experience

Make every customer interaction matter by connecting all your business data across advertising, marketing, sales, commerce, and service.

Oracle Advertising and Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.

Why choose Oracle Advertising and Customer Experience (CX)?
Connect your CRM and back-office systems

Unify all your business application data with your CRM applications to align with your customers and deliver on your brand promise. Oracle’s unified cloud platform provides a complete view of every customer engagement, no matter how, where, or when your customers engage, across marketing, commerce, sales and service, finance, supply chain, and HR.

Power real-time customer experiences (CX)

Deliver tailored CX based on your customers’ online behavior, in real time. Oracle CX helps you turn data into intelligence and intelligence into relevant and personalized experiences at the moments they matter. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention and everything in between.

Use data to understand your customers

Gather customer data points to streamline advertising efforts and create a single, 360-degree customer profile so every customer touchpoint is personalized. Optimize all campaigns and interactions in real time to ensure success. Oracle’s been helping companies drive business value from data for more than 40 years. It’s in our DNA.

Drive better advertising outcomes

Begin with better outcomes by optimizing advertising investments. With solutions that help you improve audience delivery and protect against ad fraud and unsafe brand environments, Oracle’s suite of adtech solutions (formerly Oracle Data Cloud) can unlock digital advertising success across audiences, context, and measurement.

Connected Sales & Marketing

Foster two-way collaboration for seamless lead management

  • Leverage pre-built Marketing Cloud Integration
  • Tap into intelligent lead scoring
  • Speed execution for reps with access to MQLs in real-time
  • Prepare them to engage with a full view of each prospect’s digital footprint via visual profiling
  • Connect in-context and on-brand with content and communication templates
  • Drive and assess marketing campaign ROI with individual engagement views and overall performance data reporting in Engagement Cloud
Oracle Advertising (Oracle Data Cloud)

Reach the right audience, in the right environment, and measure the impact of your campaigns for total success.

Maximize advertising performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions. Oracle Advertising helps you reach the right people, protect your ad spend, and measure the impact of your campaigns to better understand what’s working and why.


  • Oracle Audiences: Reach relevant buyers in key moments
  • Oracle Contextual Intelligence: Drive scale while maintaining brand safety
  • Oracle OnRamp: Automate the data enrichment and data onboarding process.
  • Oracle Moat: Measure attention to drive outcomes
Oracle Marketing Cloud

Orchestrate smart, cross-channel marketing for B2B and B2C

Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.

Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.


  • B2C Marketing: Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns.
  • B2B Marketing: Create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities. Use real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales.
Oracle Sales Cloud

Oracle Sales guides sellers with intelligent recommendations to help them focus on the most valuable prospects at the right time. These machine learning-based CRM selling tools center around clean, complete customer data from internal and external sources that sellers can trust.

Oracle Sales Automation

Oracle Sales Automation provides sellers with clean and complete customer data, recommendations to guide their actions, data-driven quotas and territories, and easy-to-use account management features that help sellers sell more. This comprehensive set of tools, with advanced capabilities, machine learning, and AI-driven automation, reduces complexity and increases the amount of time spent selling.

Oracle Sales Automation Capabilities:

  • Sales force automation
  • Sales quota, territory, and forecasting insights
  • Customer Data Management
  • Intuitive mobile experience
Oracle Partner Relationship Management

Oracle Partner Relationship Management (PRM) provides a branded partner portal where channel managers and partners can collaborate, share and manage leads, register deals, and create quotes. This integrated solution offers a complete, connected partner experience and helps businesses grow their partner sales channels to increase revenue.

Oracle PRM capabilities:

  • Custom partner portals
  • Partner recruiting and onboarding
  • Joint go-to-market and cobranding tools
  • Business intelligence and analytics
Oracle Configure, Price, Quote (CPQ)

Oracle Configure, Price, Quote (CPQ) guides customers through an order to cash process of entering a correctly configured and fully detailed purchase order. Once a correctly configured order is entered, the CPQ solution responds with a price quote including all the proper discounts, terms, and conditions for this specific customer. If the customer accepts the quote, it then becomes an order. The solution improves order accuracy, shortens sales cycles, and lowers operational costs. It is the only configure, price, quote solution available today that is designed to connect the front- and back-office.

Oracle Service Cloud

Oracle Service gives the ability to predict the need for service, automate processes, and deliver tailored responses, while balancing self-service and assisted customer service models. It offers powerful and intelligent B2B, B2C, and field solutions that allow customers to receive the service they want, when, and where they need it.

Oracle B2B Service Cloud

Oracle B2B Service helps improve visibility and collaboration between sales and service teams throughout the lead-to-renewal cycle. This integrated service solution enhances communication and differentiates customer service experiences.

Oracle B2C Service Cloud

Oracle B2C Service provides innovative and immediate service to customers through the channels they prefer. This set of unified customer service solutions leverages AI and machine learning (ML) to help all service teams rapidly complete repetitive tasks so they can focus on delivering expert, tailored service straight to the customer.

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